Teikametrics vs Perpetua: Amazon PPC Platforms Compared
Teikametrics and Perpetua both use AI to optimize Amazon advertising. Which AI-powered PPC tool delivers better results?
Teikametrics is the better fit if you want advertising decisions to account for inventory, pricing and product lifecycle, starting near $99 per month. Perpetua is the better fit if you want a single advertising goal pursued cleanly, from around $250 per month plus a share of spend. For most sellers the deciding factor is entry cost and how much business context you want the automation to weigh.
Teikametrics
From $99/month (with AI features as add-on)
Perpetua
From $250/month + % of spend
Summary
Both Teikametrics and Perpetua use AI automation for Amazon PPC and have strong track records. Teikametrics (Flywheel 2.0) takes a full-funnel approach, considering inventory, pricing, and product lifecycle in its optimization decisions. Perpetua focuses more specifically on advertising goals and ROAS optimization. Both are excellent; the best choice depends on whether you want comprehensive business intelligence integrated with your PPC strategy.
Category-by-Category Breakdown
AI Optimization
Both have sophisticated AI engines with proven track records.
Business Intelligence
Teikametrics integrates inventory and pricing context into PPC decisions.
DSP Integration
Both support Amazon DSP alongside sponsored ads.
Reporting
Both have strong reporting suites.
Pricing
Both are premium-priced; Perpetua is slightly more accessible.
Full-Funnel Versus Advertising-Focused Automation
Teikametrics built Flywheel around the idea that an advertising decision is also an inventory and pricing decision: pushing spend at a product about to go out of stock wastes budget, and bidding hard on a product you are about to discount changes the maths. Perpetua takes the narrower view that the ads system should optimise advertising toward a stated goal and leave inventory and pricing to other systems. Both positions are defensible. The broader model helps most when your catalogue turns over quickly or stock is tight; the narrower one is easier to reason about when something goes wrong.
How the Pricing Models Differ in Practice
Teikametrics starts lower, at around $99 per month with AI features priced as an add-on, which means the entry cost is genuinely lower but the configuration that gets the most out of the platform is not included at the base tier. Perpetua's platform fee plus percentage of spend is more expensive to start and scales directly with budget. At small spend Teikametrics is cheaper on both measures. At large spend the comparison depends entirely on what the percentage works out to, and it is worth calculating rather than assuming.
Which One Needs Less Attention?
Perpetua, in normal operation. Goal-based management is designed to run with light supervision, and it does that job well against a stable target. Teikametrics asks more of you up front because it wants data about inventory and pricing to feed its decisions, and that data has to be accurate or the extra context makes the output worse rather than better. The trade is setup effort against ongoing attention.
Neither Watches the Listing Itself
Both platforms optimise spend against ASINs that can appear in search results. A suppression removes the listing from search entirely, and the platform reads that as collapsed performance rather than as a compliance failure. The pattern to watch for is impressions dropping to near zero on a single ASIN while the rest of the catalogue holds steady, which is almost never an advertising problem.
Verdict
Choose Teikametrics if you want AI that understands your full business context including inventory and pricing. Choose Perpetua if you want focused, goal-driven advertising optimization. Both are excellent tools for serious Amazon advertisers.
Questions sellers ask
How much does Teikametrics cost?
From around $99 per month, with the AI optimization features priced as an add-on rather than included at the base tier. That makes the entry point lower than Perpetua's but the full configuration less cheap than the headline suggests.
Does Perpetua charge a percentage of ad spend?
Yes, on top of the platform fee starting near $250 per month. That structure is predictable at modest budgets and becomes the dominant cost as spend grows.
Which tool is better for a seller with tight inventory?
Teikametrics. Its optimization weighs stock position, so it pulls back on products heading out of stock rather than spending into a stockout. Perpetua optimises toward the advertising goal and leaves inventory decisions elsewhere.
Is one of them easier to get started with?
Perpetua. Set a goal and the platform works toward it. Teikametrics wants inventory and pricing context before its advantage shows up, which means more setup before the automation is better than what you had.
Do both support Walmart as well as Amazon?
Both have expanded beyond Amazon, though Amazon remains the deeper implementation in each. Brands with significant Walmart spend should test the Walmart side specifically rather than assuming parity.
Which produces better ACoS?
There is no honest general answer. Reported results overlap heavily and depend far more on catalogue, category competitiveness and how well the platform is configured than on which vendor you picked.
Should I audit my listings before scaling ad spend?
Yes. Ads only deliver against listings that are eligible to appear, and a compliance failure on a single ASIN silently wastes whatever budget is pointed at it. A check before a budget increase is cheap relative to the spend.
Check your Amazon listing health
Whatever tools you use, keep your listing compliant with a free audit.
Run Free AuditMore comparisons
Helium 10 vs Jungle Scout: Full Comparison 2026
Helium 10 and Jungle Scout are the two leading Amazon seller tools. This comparison covers keyword research, listing optimization, pricing, and which tool wins for each use case.
SellerApp vs Helium 10: Which Amazon Tool Is Better?
SellerApp and Helium 10 compared on keyword research, listing analysis, PPC management, and pricing. Which is better for your Amazon business?
Viral Launch vs Helium 10: Amazon Tool Comparison
Viral Launch and Helium 10 compared on product research, keyword tools, launch services, and pricing for Amazon FBA sellers.
Sellics (Now Perpetua) vs Helium 10 Compared
Sellics rebranded to Perpetua in 2021. Here is how the old Sellics feature set compares to Helium 10 for Amazon sellers today.