Sellics (Now Perpetua) vs Helium 10 Compared
Sellics rebranded to Perpetua in 2021. Here is how the old Sellics feature set compares to Helium 10 for Amazon sellers today.
Sellics no longer exists under that name. It was rebranded as Perpetua in 2021, so a seller searching "Sellics" today is really comparing the platform's last Sellics-era feature set against Helium 10. On that feature set, Sellics leaned toward profit analytics and PPC management priced against revenue, while Helium 10 covers keyword research and listing optimization at a flat monthly price.
Sellics
Custom pricing based on revenue
Helium 10
From $79/month Platinum
Summary
Sellics focuses on PPC optimization, profit analytics, and review management with a more business analytics focus. Helium 10 focuses on listing optimization, keyword research, and product research. They serve slightly different primary needs, which is why many sellers end up using both or choosing based on their primary pain point.
Category-by-Category Breakdown
PPC Analytics
Sellics PPC Manager is more sophisticated for advertising optimization.
Profit Analytics
Sellics profit tracking and reporting is more detailed.
Keyword Research
Helium 10 is the clear winner for keyword research depth.
Listing Optimization
Helium 10 has more dedicated listing optimization tools.
Price
Similar price points at comparable feature levels.
What Happened To Sellics?
Sellics was acquired and rebranded as Perpetua in 2021. The product sellers remember as "Sellics", with revenue-based pricing and a PPC and profit-analytics focus, is not sold under that name anymore. If you are evaluating tools today, check Perpetua's current site for its live pricing and feature set; the comparison below reflects the Sellics-era product, useful for understanding the lineage but not a live pricing quote.
Revenue-Based Pricing Versus Flat Pricing
Sellics prices against your Amazon revenue rather than a fixed tier, which changes who the tool suits. For a seller doing modest volume the number lands below Helium 10's monthly cost; for a seller doing significant volume it lands well above. That structure is deliberate: Sellics is aimed at sellers whose ad spend and profit reporting justify a percentage, not at sellers looking for a research tool. Helium 10's flat pricing means the cost of the tool stays the same whether you are doing $10,000 or $10 million a year.
Profit Reporting Is Where Sellics Wins
Sellics reconciles referral fees, FBA fees, storage, returns, ad spend and COGS into a profit figure per ASIN rather than per account. That sounds routine until you try to get the same number out of Seller Central, where the data exists across several reports that do not line up cleanly. Helium 10's Profits tool covers the same ground at a shallower level. For a seller trying to work out which of forty ASINs is actually making money after ads, Sellics does more of the reconciliation for you.
Research Depth Is Where Helium 10 Wins
Sellics has keyword tools, but they exist to support advertising rather than to drive product and listing strategy. There is no equivalent to Cerebro's competitor filters, no Index Checker, and nothing matching Black Box for finding products against a set of constraints. A seller whose main question is which terms to target and whether Amazon has indexed them will find Helium 10 answers it and Sellics does not.
Do Sellers Actually Run Both?
Above a certain size, frequently. The split is usually Helium 10 for the research and listing work and Sellics for profit reporting and campaign management, because neither tool covers the other's half well enough to displace it. Below that size the combined cost is hard to defend, and the right answer is to pick based on which problem is currently more expensive: unclear profitability, or listings that are not ranking.
Verdict
Choose Sellics for analytics-focused sellers who run significant PPC budgets and need detailed profit reporting. Choose Helium 10 for research-focused sellers who prioritize listing optimization and keyword strategy.
Questions sellers ask
Is Sellics still a real product, or is it now called something else?
Sellics was acquired and rebranded as Perpetua in 2021, so the standalone Sellics product no longer exists under that name. This page compares Helium 10 against the last known Sellics feature set for sellers who remember the old name; check Perpetua directly for current pricing.
How much does Sellics cost?
Sellics prices against your Amazon revenue rather than publishing fixed tiers, so the quote depends on your volume. Small sellers usually come in below Helium 10's monthly cost, larger sellers well above it.
Is Sellics better than Helium 10 for PPC?
Yes, for sellers running meaningful ad budgets. Sellics was built around advertising and profit reconciliation, and its automation and reporting are deeper than Helium 10's Adtomic. The gap narrows if your ad spend is small.
Does Sellics do keyword research?
It does, but in service of advertising rather than as a research platform. There is no reverse ASIN tool matching Cerebro's filter depth and no indexation checker, so it does not replace Helium 10 for ranking work.
Which tool gives a more accurate profit figure?
Sellics. It reconciles referral fees, FBA fees, storage, returns, ad spend and COGS at the ASIN level. Helium 10's Profits tool covers the same inputs less thoroughly and is easier to misread at the product level.
Can I use Sellics without running Amazon ads?
You can, and the profit analytics still work, but you would be paying for the half of the product that matters least to you. A seller with no ad spend gets better value from a flat-priced research tool.
Which is easier to learn?
Sellics, because it does fewer things. Helium 10's breadth is its strength and its learning curve at the same time. Most sellers use a small fraction of Helium 10 and take a few weeks to work out which fraction.
Do either of them monitor listing suppressions?
Neither audits a listing against the category attribute requirements that cause suppression. Both will show you a drop in sessions after the fact, which tells you something went wrong but not what Amazon objected to.
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