Sellics (Perpetua) vs Seller Labs: Which Platform Fits Your Account
Sellics, now rebranded as Perpetua, and Seller Labs both grew from narrow tools into full Amazon operations platforms. Here is how their PPC, profit, and review automation compare.
Sellics, rebranded to Perpetua in 2021, and Seller Labs are both Amazon operations platforms that grew out of narrower tools: Sellics from PPC and profit analytics, Seller Labs from Feedback Genius's review automation. Sellics/Perpetua prices against your revenue; Seller Labs starts at a flat $49 a month. Neither replaces a dedicated research tool like Helium 10.
Sellics (Perpetua)
Custom pricing based on revenue
Seller Labs
From $49/month
Summary
Sellics, rebranded to Perpetua in 2021, built out from PPC optimization and profit analytics. Seller Labs built out from Feedback Genius, a review and feedback automation tool it absorbed. Both ended up covering PPC management, profit reporting, and review automation, but each is still strongest in the area it started in, and they price in opposite ways: Sellics against your revenue, Seller Labs on a flat monthly tier.
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Category-by-Category Breakdown
PPC Management
Both offer mature ad management; Seller Labs includes it at a lower entry tier than Perpetua's higher plans.
Profit Analytics
Perpetua reconciles referral fees, FBA fees, storage, returns, ad spend and COGS per ASIN. Seller Labs covers the same inputs at a shallower level.
Review & Feedback Automation
Seller Labs inherited Feedback Genius, built specifically for review requests and negative-feedback alerts. Review management is one of three things Sellics does, not its core strength.
Pricing Predictability
Perpetua prices against your Amazon revenue, so cost rises as you scale. Seller Labs starts at a flat $49/month regardless of volume.
Keyword & Listing Research
Neither has a reverse-ASIN tool or indexation checker; both treat keyword data as advertising support, not a research product.
Why Do People Confuse Sellics And Seller Labs?
The names overlap in a seller's head because both started as a single-purpose tool and grew into a platform around the same years. Sellics began in PPC and profit analytics and is now sold as Perpetua. Seller Labs began as Feedback Genius, a review tool, and grew into PPC and analytics from the other direction. A search for one often surfaces the other because the end products now cover similar ground.
Revenue-Based Pricing Versus Flat Pricing
Perpetua prices against your Amazon revenue rather than a fixed tier. For a seller doing modest volume that number lands below Seller Labs' $49/month; for a seller doing significant volume it lands well above. Seller Labs' flat pricing means the bill stays the same whether you are doing $10,000 or $10 million a year. If your revenue is growing fast, the flat model is easier to forecast.
Which One Actually Replaces Feedback Genius?
Seller Labs does, directly: Feedback Genius is not sold standalone anymore and now runs as part of the Seller Labs platform. Sellics (Perpetua) lists review management as one of three things it does, alongside PPC and profit analytics, but it was never built around review requests the way Feedback Genius was. A seller switching off Feedback Genius for pricing reasons is choosing a different product, not a lighter version of the same one.
Verdict
Choose Sellics (Perpetua) if per-ASIN profit reconciliation is the main job and your revenue is modest enough that percentage-based pricing stays cheap. Choose Seller Labs if you want a flat, predictable bill and review automation inherited from Feedback Genius matters more than deep profit reporting.
Questions sellers ask
Is Sellics the same company as Seller Labs?
No. They are separate companies that happen to have grown toward similar platforms. Sellics was acquired and rebranded as Perpetua in 2021. Seller Labs absorbed Feedback Genius and built outward from there. The similar names and overlapping feature sets are why they get confused, not shared ownership.
Which is cheaper, Sellics or Seller Labs?
Seller Labs has a published flat rate starting at $49/month. Sellics (Perpetua) prices against your Amazon revenue, so there is no fixed number: smaller sellers often land below Seller Labs' rate, larger sellers well above it.
Which has better review automation, Sellics or Seller Labs?
Seller Labs, because it absorbed Feedback Genius, a tool built specifically for review requests and negative-feedback alerts. Sellics lists review management as one of three focus areas but was not built around it the way Seller Labs was.
Which has better profit reporting?
Sellics (Perpetua). It reconciles referral fees, FBA fees, storage, returns, ad spend and COGS into a profit figure per ASIN. Seller Labs covers the same inputs but at a shallower level.
Do Sellics or Seller Labs replace a keyword research tool like Helium 10?
No. Both have keyword tools that exist to support advertising decisions, not a reverse-ASIN research tool or indexation checker. Sellers who need deep keyword or listing research run Helium 10 or a similar tool alongside either platform.
Can I move from Sellics (Perpetua) to Seller Labs without losing review automation?
You keep review automation either way since both platforms offer it, but you are switching to a different implementation (Feedback Genius's workflow under Seller Labs) rather than carrying settings over, so expect to rebuild review request sequences and alert rules.
Which one is easier to set up?
Seller Labs tends to be, since its flat-tier structure means you are not negotiating a revenue-based quote before you can start. Sellics (Perpetua) usually requires a sales conversation to establish pricing before onboarding.
Does either tool flag why a listing got suppressed?
No. Both are PPC, profit and review platforms, not listing-compliance checkers. Neither tests a listing against the category attribute rules, image standards or title formatting that cause Amazon to suppress it, and both will only show you a traffic drop after the fact.
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