Cheaper Amazon PPC Software: PPC Autopilot vs Perpetua, Teikametrics and Scale Insights
A low-cost alternative to Perpetua, Teikametrics and Scale Insights for small Amazon sellers. What PPC Autopilot automates, what it leaves out, and what each tool costs.
Most Amazon PPC tools price for agencies and seven-figure brands. Perpetua starts at $250 per month plus a share of ad spend, Teikametrics from $99 per month and Scale Insights from $78 per month (prices as quoted on our other comparison pages, confirm on the vendor site). PPC Autopilot automates negatives, bids and keyword harvesting for Sponsored Products through Amazon's official API and is free during the beta. Start with the free PPC Analyzer, which runs the same rules on a CSV export without any account.
PPC Autopilot
Free during the beta
Perpetua
From $250/month + % of ad spend
Summary
Perpetua, Teikametrics and Scale Insights are built for sellers spending thousands per month on ads, and their pricing reflects that. PPC Autopilot runs the rules most small sellers actually need (negate wasted search terms, set bids from real sales per click, move converting terms into exact match) through Amazon's official Ads API, and it is free during the beta. If you spend under a few thousand per month on Sponsored Products, the expensive platforms mostly sell you features you will not use.
Category-by-Category Breakdown
Price for a small seller
PPC Autopilot is free during the beta. Perpetua starts at $250/month plus a percentage of ad spend.
Negative keywords
Both negate search terms that spend without orders. PPC Autopilot shows the exact click and spend threshold it used for each one.
Bid optimisation
Perpetua bids toward a goal across campaigns. PPC Autopilot sets each bid from sales per click and your target ACOS, with a hard bid cap you choose.
Keyword harvesting
Both promote converting search terms from auto, broad and phrase campaigns into exact match.
Sponsored Brands, Display and DSP
PPC Autopilot handles Sponsored Products only. Perpetua covers the other ad types and DSP.
Control and transparency
PPC Autopilot starts in dry-run mode and lists every planned change before anything goes live.
Why PPC software costs so much
Most PPC platforms charge a flat fee plus a percentage of the ad spend they manage. That model works for the platform: the more you spend, the more you pay, whether or not the tool improved your ACOS. For a seller spending $1,500 per month on ads, a $250 minimum is already a sixth of the budget before a single bid changes. A tool only pays for itself when the waste it removes is bigger than its fee, and on a small account that bar is hard to clear.
What a small account actually needs
On most small accounts the money leaks in three places. Search terms that take 10 or 20 clicks and never sell. Bids that were set at launch and never moved, either too high on keywords that do not convert or too low on the ones that do. And converting search terms stuck inside auto campaigns where you cannot bid on them directly. PPC Autopilot runs exactly those three rules every day, with thresholds you can see and change. It does not do budget pacing across ad types, dayparting or DSP.
How PPC Autopilot stays safe
You connect through Amazon's own login, the same way agencies get access, and you can revoke it from your Amazon account at any time. Every account starts in dry-run mode: the tool builds a plan and shows you each bid change, negative and new keyword before anything is applied. Bids never go above the cap you set, and only seller profiles in USD, CAD, GBP, EUR and AUD marketplaces are supported so the caps mean the same thing everywhere.
Try the rules before you connect anything
The free Amazon PPC Analyzer runs the same negative, bid and harvest rules on the search term and targeting reports you download from the Ads console. It runs in your browser and uploads nothing. If the plan it gives you looks right, PPC Autopilot is the same logic applied for you every day.
Verdict
For a seller spending a few hundred to a few thousand per month on Sponsored Products, PPC Autopilot does the daily work that saves money (negatives, bids, harvesting) at no cost during the beta. Perpetua, Teikametrics and Scale Insights earn their price once you run Sponsored Brands, Display or DSP at scale, or need a team dashboard across many brands.
Questions sellers ask
What is the cheapest Amazon PPC automation tool?
PPC Autopilot is free while it is in beta. It covers Sponsored Products negatives, bids and keyword harvesting through the official Amazon Ads API. The free PPC Analyzer on the same site needs no account at all and works on CSV exports.
Is PPC Autopilot a full replacement for Perpetua?
Not for every account. It handles Sponsored Products only. If you rely on Sponsored Brands, Sponsored Display or DSP, Perpetua and Teikametrics cover those and PPC Autopilot does not.
Will it change my campaigns without asking?
No. Automation is off when you connect. You see a dry-run plan first and switch automatic changes on per account when you trust it.
Which marketplaces are supported?
Seller accounts in marketplaces that bill in US dollars, Canadian dollars, pounds, euros and Australian dollars: the US, Canada, the UK, Germany, France, Italy, Spain, the Netherlands, Belgium, Ireland and Australia.
How long until I see a difference?
Negatives cut waste from the first day they apply. Bid changes need a week or two of new data before the ACOS trend is readable, because Amazon attributes sales up to 7 days after the click.
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