What is Amazon A+ Content?

A+ Content (formerly Enhanced Brand Content) is an Amazon feature that lets brand-registered sellers replace the standard text-only product description with rich content: images, comparison tables, feature banners, and formatted text sections. A+ Content appears below the bullet points and above the customer reviews section on a listing page. It is available to sellers enrolled in Amazon Brand Registry. Basic A+ Content is free; Premium A+ Content (larger modules, video, interactive elements) requires eligibility thresholds that Amazon has not publicly defined but typically requires Platinum seller status or meeting volume requirements.

Does A+ Content improve Amazon sales?

Amazon claims A+ Content can increase sales by 3-10% on average, and Premium A+ Content by up to 20%. Independent seller data varies, but the general finding is that A+ Content helps most when: the product requires explanation (how it works, what it includes), comparison to competing products or other SKUs in the line helps buyers decide, or the product has strong brand identity that photos alone do not convey. A+ Content does not replace good bullet points, a strong title, or high-quality main images. Add it after those fundamentals are optimized.

How do I create A+ Content on Amazon?

To create A+ Content: go to Seller Central, click Catalog, then A+ Content Manager. Click Start creating A+ Content. Choose Basic or Premium (if eligible). Select a content template (5-module layout is the most common). Add your modules: brand story, feature image, comparison chart, text and image pairs. Apply the content to one or more ASINs. Amazon reviews and approves the content, typically within 1-7 business days. You can apply the same A+ Content to multiple ASINs in your brand catalog.

Amazon A+ Content Guide 2026: How to Create It and What It Does

What A+ Content Actually Is

Standard Amazon product descriptions are plain text, limited in formatting and visual appeal. A+ Content replaces that section with a structured visual layout: banner images, side-by-side image and text modules, comparison tables, and brand story sections. Buyers scrolling through a listing see richer content that communicates more in fewer seconds.

A+ Content is available to any seller enrolled in Amazon Brand Registry. Registration requires a registered trademark. If you have a brand and have not enrolled in Brand Registry, that is the prerequisite before A+ Content is accessible.

Basic A+ Content vs Premium A+ Content

Feature	Basic A+	Premium A+
Cost	Free	Free (if eligible)
Module width	Standard (970px)	Full-width (1464px)
Video modules	No	Yes
Interactive hotspot images	No	Yes
Carousel modules	No	Yes
Eligibility	Any Brand Registry seller	Threshold-based (unpublished)

Most sellers will use Basic A+ Content. Focus on getting Basic right before worrying about Premium eligibility.

The Modules That Matter Most

Brand Story module: Appears at the top of your A+ Content section. Tells buyers who you are, why you make this product, and what your brand stands for. This is where you build trust and differentiate from generic competitors. Keep it concise: 2 to 3 sentences plus a brand image.

Image and text side-by-side modules: The workhorses of A+ Content. Use them to highlight specific features that your bullet points mention but cannot show. If your product has a patented mechanism, show it here with an annotated image. If it comes with accessories, photograph every piece laid out.

Comparison chart module: One of the highest-value modules for brands with multiple SKUs. A chart comparing your own products (e.g., 3 sizes, 4 colors, 2 model tiers) keeps buyers within your catalog rather than navigating to a competitor's listing to compare.

Feature banner at the top: A full-width image with overlaid text that appears immediately when buyers reach the A+ section. This should communicate your single strongest differentiator in 10 words or fewer. "Built for professionals. Backed by a lifetime warranty" is better than a product description paragraph.

What to Put in Each Section

Your bullet points list features. Your A+ Content should show them and explain the benefit. Every image module should answer: what does this feature do for the buyer?

A formula that works: feature name as a short header, one sentence explaining the benefit, image showing the feature in use or in context. Repeat for your 4 to 6 most important differentiators.

Do not use A+ Content to repeat what is already in your bullets verbatim. Buyers who scroll that far want more detail, not a reformatted version of what they already read.

A+ Content Rules Amazon Enforces

Amazon rejects A+ Content that includes: pricing or promotional language ("on sale," "best price"), references to customer reviews or ratings ("4.8 stars"), calls to action to contact you ("email us"), warranty claims that exceed what Amazon allows, competitor brand names, or external website URLs. All text must be factual and directly relevant to the product.

Images must meet quality standards: minimum 72 DPI, no borders or watermarks, and the product must be visible and central. Blurry or low-contrast images are rejected.

How Long A+ Content Review Takes

Amazon reviews submitted A+ Content before it goes live. Standard review time is 1 to 7 business days. If rejected, Amazon provides a reason. The most common rejection reasons are: text that references pricing, images with borders or watermarks, claims that violate Amazon's guidelines, or content that does not match the product.

After approval, A+ Content typically appears on the live listing within 24 hours of approval. It can take longer during peak periods (Q4, Prime Day weeks).

A+ Content and Search Ranking

This is the point most guides get wrong. Amazon does not index the text inside A+ Content modules for organic search on the marketplace. Writing keywords into your module copy in the hope of ranking for them does nothing, and it is the reason A+ Content never substitutes for good bullets and a good title.

It still affects ranking, just indirectly. A+ Content raises conversion, conversion is a ranking input, and the alt text on your module images is read by external search engines, which is where the Google traffic to Amazon detail pages comes from. So fill in the alt text properly, describe the image as it actually is, and stop treating the module copy as a keyword field.

Image Specs That Get Modules Approved

Module	Image size	Text allowance
Standard company logo	600 x 180 px	None
Standard image header with text	970 x 600 px	Headline plus body
Standard four image and text	220 x 220 px each	Short caption each
Standard single image and sidebar	300 x 300 px plus 350 x 175 px	Two text blocks
Standard comparison chart	150 x 300 px per product	Up to ten rows
Standard three image and text	300 x 300 px each	Headline plus body each

Every image must be at least 72 DPI, under 2 MB, and in JPG or PNG. Amazon rejects images with borders, watermarks, company logos placed over the product, or text that is illegible at the rendered size. The rendered size is smaller than the file you upload, so check your smallest caption at actual display size before submitting.

Why A+ Content Gets Rejected

Rejection reason	What triggers it	Fix
Pricing or promotion	Words like sale, discount, deal, free shipping, or any figure that reads as a price	Remove the claim entirely, price belongs on the offer
Review references	Star counts, "top rated", "customer favourite", award badges	Describe the product instead of its reception
Contact details	Website address, email, phone number, social handles	Delete them, external links are never allowed
Unsupported claims	"Number one", "best", medical or disease claims, unqualified guarantees	Replace with a measurable specification
Image quality	Borders, watermarks, blur, illegible overlay text	Re-export at the module's stated dimensions
Grammar and spelling	Typos, inconsistent capitalisation, missing alt text	Proof every module, alt text included
Content mismatch	Modules applied to ASINs they do not describe	Split the content per product family

Rejections are not penalties. You edit and resubmit, and the review clock starts again. The cost is the week, which is why it is worth checking the list above before the first submission rather than after the second rejection.

Applying A+ Content Across a Catalogue

One piece of A+ Content can be applied to many ASINs at once from the A+ Content Manager, which is the fastest way to cover a catalogue and also the fastest way to create a mismatch. Build one set per product family rather than one set for the whole brand. A module that says "holds 32 oz" applied across a size range is both wrong and a rejection reason.

The Brand Story module is the exception. It is a separate carousel that sits above your A+ Content, it is genuinely brand-level rather than product-level, and applying the same one across the entire catalogue is the intended use. It also carries the link through to your Amazon Store, which is the one navigation route Amazon permits from this area of the page.

Measuring Whether It Worked

Note the date you publish, then compare the thirty days before and after in Business Reports, under Detail Page Sales and Traffic by Child Item. The number that answers the question is unit session percentage, the share of sessions that ended in a purchase. Sessions and units both move with advertising and seasonality; the conversion rate is the metric A+ Content is supposed to move.

Expect something in the low single digits. Amazon's own figure is a 3 to 10 percent sales lift, and the pages that gain most are the ones where the product needs explaining. A simple, obvious product with strong photography often gains almost nothing, and that is a reasonable result rather than a failed implementation.

If you want a genuine read, publish to half your ASINs in a family and leave the other half for a month. Seasonality hits both halves equally, which a before-and-after comparison cannot control for.