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GBPamazon.co.uk
Amazon United Kingdom
Listing language: English (British)
Referral Fees & Costs
UK referral fees mirror US percentages in most categories but are denominated in GBP. VAT registration is required for sellers exceeding the UK VAT threshold (currently £90,000 annual turnover). Non-UK sellers must appoint a UK Responsible Person for product safety under UKCA regulations.
Listing Requirements
- ✓British English spelling is preferred in titles and descriptions (colour, not color; metre, not meter)
- ✓Weight and dimensions should be listed in metric units (kg, cm) as standard, though both can be included
- ✓UKCA marking (replacing CE post-Brexit) is required for applicable product categories (electrical, toys, PPE)
- ✓VAT number must be registered and added to Seller Central for UK selling
- ✓Extended Producer Responsibility (EPR) registration required for packaging waste from 2023
- ✓Product listings must comply with UK Consumer Contracts Regulations, including accurate return rights statements
Common Errors on This Marketplace
- ⚠US imperial measurements listed without metric equivalents
- ⚠CE marking listed without UKCA marking for products requiring compliance
- ⚠VAT not configured correctly, causing checkout price display issues
- ⚠Listings blocked due to missing UK Responsible Person information for product safety
- ⚠Images and descriptions copied from US listing without adapting terminology
Shipping & FBA Notes
UK FBA uses fulfillment centers across England, Scotland, and Wales. Post-Brexit, EU stock cannot be used to fulfill UK orders without re-importing through UK customs.
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