Amazon Brand Registry: Benefits and How to Enroll

What Is Amazon Brand Registry?

Amazon Brand Registry is a free program that gives brand owners enhanced tools for protecting their intellectual property and managing their product listings. To enroll, you need an active registered trademark in the country where you sell. Once enrolled, you get access to features that significantly improve listing control and advertising options.

Key Benefits

A+ Content is one of the most valuable benefits. Brand-registered sellers can replace the plain text product description with rich content modules including lifestyle images, comparison charts, and feature highlights. A+ Content consistently improves conversion rates.

Brand Analytics gives you access to search term reports, demographic data, and market basket analysis. You can see which search terms lead buyers to your products and compare your performance to category benchmarks.

Sponsored Brands ads are only available to registered brands. These ads appear at the top of search results with your logo, a custom headline, and multiple products. They drive brand awareness far more effectively than Sponsored Products alone.

IP Protection Tools

Brand Registry gives you a dedicated IP infringement reporting tool. You can submit trademark violations, counterfeit listings, and copyright claims directly through the registry portal rather than through generic seller support. Report Infringement (formerly called IP Alert) lets you set up automated monitoring for keywords or ASINs associated with your brand.

How to Enroll

Go to brandregistry.amazon.com and start an application. You need the trademark registration number, the trademark office (USPTO for the US, EUIPO for Europe, etc.), and the exact mark as it appears on the registration. Amazon verifies ownership by sending a verification code to the trademark holder's email address on file with the trademark office.