2026-06-09 · 6 min
Amazon A+ Content Guide for Sellers 2026
A+ Content can increase conversions by 3 to 10 percent. Here is how to create effective A+ Content modules, what types work best, and how to qualify for Premium A+.
What Is Amazon A+ Content?
Amazon A+ Content (formerly Enhanced Brand Content for sellers, A+ for vendors) lets brand-registered sellers replace the plain text product description with rich modules: comparison charts, lifestyle images, feature highlight blocks, and more. Studies consistently show A+ Content increases conversion rates by 3 to 10 percent compared to listings without it.
Who Can Use A+ Content?
You need to be brand-registered on Amazon to access A+ Content. Brand Registry requires a registered trademark. Once approved, you can create A+ Content for any ASIN under your brand in Seller Central under the Advertising menu.
Module Types and Best Practices
The comparison chart module is one of the highest-impact choices because it answers the buyer's most common question: how does this differ from your other products? The header image with text module sets the brand tone at the top of the detail page. Use lifestyle photography that shows the product in context, not just product-on-white shots.
Keep text in modules short. Shoppers scan A+ Content rather than read it in depth. Each text block should communicate one clear benefit in two to three sentences. Avoid repeating bullet points from the main listing.
Premium A+ Content
Premium A+ Content (formerly A++ or Project X) is available to sellers who have published a brand story and have a high volume of approved standard A+ Content. It includes interactive hotspot modules, video carousels, and Q&A sections. Sellers with Premium A+ report conversion lifts of up to 20 percent on optimized listings.