2026-06-09 · 6 min
Amazon A+ Content Guide for Sellers: What It Is and How to Use It
A+ Content lets brand-registered sellers replace plain text descriptions with rich modules. Here is what it does, who qualifies, and how to use it to increase conversion.
What Is Amazon A+ Content?
Amazon A+ Content (formerly Enhanced Brand Content for sellers, A+ for vendors) lets brand-registered sellers replace the plain text product description with rich modules: comparison charts, image-text combinations, narrative sections, and feature highlight boxes. The goal is to give buyers a fuller picture of the product and the brand story before they decide to purchase.
Who Can Use A+ Content?
A+ Content requires Brand Registry enrollment. Once registered, you can apply it to any ASIN in your brand catalog. Basic A+ is free. Premium A+ (which adds video modules, interactive hotspots, and larger image blocks) requires a paid tier or qualifying sales volume.
Impact on Conversion
Amazon states that A+ Content can increase sales by up to 5 to 10 percent on average. The actual lift varies significantly by category, competition level, and content quality. Comparison chart modules, which let you stack your own ASINs against each other, are among the highest-impact modules because they keep buyers within your brand rather than pushing them back to search results.
Best Practices
Lead with the strongest benefit, not the feature list. Customers scan; put the headline and image in the first two modules. Keep text tight: A+ modules have character limits and wall-of-text blocks convert poorly. Use consistent brand visuals across all ASINs to reinforce recognition.