2026-06-09 · 7 min
Amazon A-Plus Content: Complete Guide for Sellers in 2026
A-Plus Content can improve conversion rates but only if you know what to include. Here is what works, what to avoid, and how to measure the results.
What Is A-Plus Content?
A-Plus Content is Amazon's enhanced listing format available to sellers enrolled in Brand Registry. It replaces the standard product description with rich media modules: comparison charts, image carousels, text and image combinations, and Q-and-A formats. Research from Amazon shows A-Plus Content can increase conversion rates by 3 to 10 percent on average, though results vary significantly by category.
Basic vs Premium A-Plus
Basic A-Plus Content is available to all Brand Registry members and includes standard modules for images, text, and comparison tables. Premium A-Plus Content is available to sellers who meet a sales threshold and completion requirement, and adds interactive modules like image hotspots, sliders, and video. For most sellers, Basic A-Plus is sufficient to meaningfully improve conversion.
What to Include in A-Plus Content
Lead with your main differentiator: what makes this product the right choice for a specific customer? Use the comparison table module to show how your product compares to alternatives, even if you do not name competitors directly. Address the top three objections a buyer would have before purchasing. Show the product in use, not just in isolation. Every module should answer a question a customer might have, not just repeat what the title and bullets already said.
What to Avoid
Amazon prohibits promotional language in A-Plus Content: no best seller claims, no comparison language that names competitors, no reference to pricing or promotions. Text that duplicates your bullets exactly wastes the space. Low-resolution images look worse in A-Plus modules than they do in standard listings because the modules display them larger.
Measuring Impact
Check your conversion rate in Seller Central Brand Analytics before and after adding A-Plus Content. Give it 30 days of comparable traffic to get a meaningful signal. If conversion does not improve, revisit which objections you are addressing and whether your images are helping or hurting.