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Category Audit Guide
Amazon Home & Kitchen Listing Audit
Referral fee: 15% (min $0.30)
Home & Kitchen is a broad, competitive category. Product dimensions are required and must be accurate. For food-contact products, material safety documentation may be requested.
Most Common Home & Kitchen Listing Errors
Category-Specific Tips
Lifestyle images showing the product in a real home setting dramatically improve conversion. Including a size reference in images (like a hand holding the product) reduces sizing complaints.
Home & Kitchen Audit Checklist
- ☐ Main image on pure white background, product filling 85%+ of frame
- ☐ At least 6 product images including lifestyle and infographic
- ☐ Title under 200 characters with primary keyword in first 80 characters
- ☐ Five bullet points, each leading with a benefit
- ☐ All required category attributes filled in Edit Listing
- ☐ Backend search terms field filled to 250 characters
- ☐ No category restrictions pending for this listing
- ☐ No active suppressions in Manage All Inventory
- ☐ Price competitive. Buy Box check passed
- ☐ Account Health shows no violations for this ASIN
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