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EURamazon.de
Amazon Germany
Listing language: German
Referral Fees & Costs
German referral fees are comparable to US rates but in EUR. Germany has strict seller obligations including VAT registration (Umsatzsteueridentifikationsnummer), packaging law registration (Verpackungsregister LUCID), and Electrical and Electronic Equipment law (ElektroG) registration for electronics and batteries.
Listing Requirements
- ✓Product titles, bullet points, and descriptions should be written in German for best conversion and compliance
- ✓VAT registration with German Finanzamt required; tax certificates must be uploaded to Seller Central
- ✓All electrical products must be registered under ElektroG (Elektro- und Elektronikgerätegesetz) before listing
- ✓Packaging must be registered in the LUCID packaging register before selling products with packaging to German customers
- ✓CE marking required for applicable products and must be documented with Declaration of Conformity (DoK)
- ✓Battery Act (BattG) compliance required for any product containing or sold with batteries
Common Errors on This Marketplace
- ⚠Listings in English only — German buyers convert poorly on untranslated listings
- ⚠Missing LUCID packaging number, which can result in listing removal and fines
- ⚠ElektroG registration not completed before listing electronics or battery-powered products
- ⚠CE Declaration of Conformity (DoK) not provided when Amazon requests compliance documentation
- ⚠VAT number not validated in Seller Central, causing payment holds
Shipping & FBA Notes
Germany has 4 large Amazon fulfillment centers. Pan-European FBA (PAN-EU) routes German orders through the closest EU warehouse, requiring VAT registration in multiple EU countries.
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