2026-06-30 · 6 min read
Amazon A+ Content Guide 2026: What It Is, How to Create It, and Whether It Actually Helps
Everything about Amazon A+ Content in 2026: who can use it, what modules are available, the difference between Basic and Premium A+, and whether it actually improves conversions.
What A+ Content Is
A+ Content (formerly Enhanced Brand Content) replaces the standard product description section of an Amazon listing with rich media: additional images, comparison tables, text with graphics, brand story sections, and video. It appears below the bullet points on the product detail page. A+ Content is available only to brand-registered sellers (you must be enrolled in Amazon Brand Registry). Third-party sellers without Brand Registry cannot create A+ Content.
Basic A+ vs Premium A+
Basic A+ Content: available to all brand-registered sellers at no cost. Includes up to 5 modules chosen from a library of 17 module types. Standard layouts for image-text combinations, bullet points, comparison tables. Premium A+ Content (A++ ): available to brands that have published at least 5 Basic A+ projects and maintain a certain brand store approval status. Includes interactive hotspot modules, video carousels, larger images, enhanced comparison tables. Free to create but has higher eligibility requirements. Premium A+ is visually more impactful and associated with higher conversion rates in Amazon's own data.
Does A+ Content Actually Help Conversions?
Amazon claims A+ Content increases conversion rates by 3-10% on average. Third-party data is more nuanced: A+ Content helps most when the standard listing is weak (poor images, thin description) and less when the listing is already well-optimized. For commoditized products where buyers make decisions on price and reviews alone, A+ Content has minimal impact. For products where brand trust, specific use-case fit, and product differentiation matter (apparel, tech accessories, beauty), A+ Content contributes measurably. The comparison module is particularly effective for showing how your product compares to alternatives.
A+ Content and SEO
The text in A+ Content is NOT indexed by Amazon's search algorithm. Keywords in your A+ modules do not improve your organic ranking. A+ Content's SEO impact is indirect: if it improves conversion rate, higher conversion rate signals relevance and improves organic rank over time. Do not substitute A+ Content for keyword-optimized titles, bullets, and backend search terms.
How to Create A+ Content
In Seller Central: go to Advertising, then A+ Content Manager, then Start Creating A+ Content. Select the ASIN(s) you want to apply it to, choose your modules, add images (high-resolution JPG, minimum 970px wide for most modules), add text, and submit for Amazon review. Review takes 7 business days on average. Common rejection reasons: promotional language ('best in class', 'number one'), competitor comparisons that mention brand names, contact information, external URLs, and low-resolution images.