## HTML in Amazon Product Descriptions

Brand-registered sellers use A+ Content instead of the product description field -- which renders as rich images and formatted text. For sellers without Brand Registry, the product description field still supports a limited set of basic HTML tags. Knowing which tags work and which are stripped or broken saves time and avoids formatting errors that hurt your listing presentation.

## Tags That Work in Product Descriptions

These tags are supported and render as expected on most Amazon marketplaces: `` (bold text), `` (italic text), `
` (line break), `

` and `
• ` (unordered list -- creates bullet points), and `

  ` (paragraph break with extra whitespace). Use `
  ` for simple line breaks and `

  /
  • ` for bulleted lists within the description body.

    ## Tags That Are Stripped

    Amazon strips and ignores: `

    ` through `

    ` (heading tags), `

    `, ``, ``, `` (links), CSS inline styles, and JavaScript. If you include these, the tag is simply removed and the text content remains, often creating run-on sentences without the expected spacing.

    ## What Breaks the Listing

    Unclosed tags (`` without ``) can cause the bold formatting to extend through the rest of the description. HTML entities like `&`, ` ` are sometimes rendered correctly and sometimes shown literally -- test on your listing. Using `
    ` excessively to push competitors' sections off-screen is against Amazon policy and can trigger a listing suppression for "formatting manipulation".

    ## Best Practice for Non-Brand Listings

    Lead with your most important benefit in the first sentence -- it is visible without expansion. Use `

    /
    • ` to create a short bulleted feature list (3-5 bullets maximum in the description, since bullet_point fields handle your main bullets). Use `` sparingly for key terms. Keep total character count under 2,000 characters (Amazon's recommended maximum for the description field).

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