Amazon A+ Content Guide 2026: How to Set It Up and What Actually Works

## What Is Amazon A+ Content?

Amazon A+ Content (formerly Enhanced Brand Content) lets Brand Registry sellers replace the standard product description with rich visual modules: comparison tables, lifestyle images, text-image combinations, and brand story sections. A+ Content appears below the standard product features (bullet points) on the product detail page.

## Why A+ Content Matters

Amazon's own data suggests A+ Content increases conversion rates by 3-10% on average. For a product doing significant monthly revenue, that lift compounds quickly. A+ also reduces returns by providing clearer product information, and it improves brand perception by making your listing look more professional than competitors with plain text descriptions.

## Who Can Use A+ Content

Brand Registry members only. You need a registered trademark associated with your Amazon selling account. Non-Brand Registry sellers cannot access A+ Content -- this is one of the main incentives to join Brand Registry.

## Basic vs. Premium A+ Content

Basic A+ is available to all Brand Registry members at no extra cost. You get up to 17 content modules (images, text, comparison charts, etc.) to build your enhanced description. Premium A+ (formerly A++ or Project X) is available to sellers who have published Basic A+ on at least 5 ASINs AND have brand-approved A+ content in the last 12 months. Premium adds interactive hotspot modules, larger hero images, video in modules, and enhanced comparison charts. Premium A+ has shown conversion lifts of 15-20% in some categories.

## What Makes Good A+ Content

Lead with your key differentiator in the first module -- don't bury the best reason to buy. Use comparison charts to show why your product beats alternatives on the dimensions buyers care about. Include lifestyle images that show the product in use, not just product-on-white. Address common objections and questions -- check your Q&A and reviews for the most frequent ones. Keep text tight: A+ is more visual than textual. Long paragraphs hurt more than they help.

## Common A+ Mistakes

Using the same images from your main listing -- A+ should add new visual information. Including pricing or promotions -- these violate Amazon's A+ guidelines and will be rejected. Too much text and not enough visual variety. Ignoring mobile: over 60% of Amazon browsing is on mobile devices. Test your A+ layout on a phone before publishing.