2024-07-27 · 7 min read
Amazon Listing Quality Dashboard: How to Use It
What the Listing Quality dashboard shows, how to interpret each score, and which recommendations to prioritize.
Amazon's Listing Quality Dashboard (found in Seller Central > Manage All Inventory > Listing Quality) shows a score and recommendations for each ASIN in your catalog. Understanding how to use it can meaningfully improve traffic and conversion.
What the dashboard shows
Each ASIN receives an overall quality score from 0-100. The score is broken into sub-scores for: Title, Product Description, Images, Product Details, Customer Rating, and Keywords.
Amazon also shows "Recommendations" — specific changes it suggests for each listing. These recommendations are based on what data shows converts better in your category.
Interpreting the scores
A score above 70 indicates a reasonably complete listing. Scores below 60 suggest significant gaps. Focus first on your highest-revenue ASINs with the lowest scores — that is where optimization has the most financial impact.
The Customer Rating score factors in your average rating and review count. This is the one score you cannot directly edit — you can only improve it over time by fixing product issues and building more reviews.
Priority recommendations
Amazon's recommendations are ranked by potential impact. High-impact recommendations include: adding more images (especially lifestyle and infographic images), filling in missing required attributes, and improving the bullet points.
Low-impact recommendations sometimes include adding attributes that are truly optional and irrelevant to your product. Use judgment — not every recommendation deserves action. Prioritize changes that would genuinely help a customer evaluate your product.
What the dashboard does not tell you
The Listing Quality Dashboard measures completeness, not performance. A listing can score 90 and still underperform if the content is accurate but not compelling. A high score means all the fields are filled in — it does not mean the content is optimized for conversion.
Use the dashboard alongside your actual performance metrics (click-through rate, unit session percentage) to get the full picture. A high quality score with a low conversion rate usually means the content is complete but not persuasive.
Acting on recommendations
Spend 30 minutes per week in the Listing Quality Dashboard. Sort by score (low to high) and work through recommendations on your most important ASINs. After making changes, rescore the listing — the dashboard usually updates within 24 hours.