Amazon Listing Compliance Requirements 2026: What Is and Is Not Allowed

## What Are Amazon Listing Compliance Requirements?

Amazon's listing policies define what is and is not allowed in product titles, bullet points, descriptions, images, and A+ content. Violations result in suppression (listing hidden from search), loss of Buy Box eligibility, or account warnings. In 2026, Amazon's enforcement has become more algorithmic, with suppressions triggering automatically without prior warning.

## Title Compliance

Amazon titles have a character limit (typically 200 characters for most categories, lower in some like Apparel). Prohibited in titles: promotional language ('Best', 'Cheapest', '#1'), price and availability claims, seller information, special characters used for decoration. Amazon style guides per category define additional requirements -- check the Browse Tree Guide for your category.

## Bullet Point Rules

Bullet points must describe product features, not promotional claims. Prohibited: superlatives ('best quality'), time-limited offers, shipping claims, references to other products. Limit: typically five bullet points. Character limit varies by category (most 255-500 characters per bullet).

## Image Compliance

Main image must be on white background with the product filling at least 85% of the frame, no props, no text overlay. Additional images can show lifestyle, scale, detail -- but no before/after comparisons, no claims in text overlays, no children with products not designed for children.

## Checking Your Compliance Status

In Seller Central: Inventory, Manage All Inventory, filter by 'Suppressed'. The suppression reason tells you exactly which policy violation triggered it. Fix the issue and the listing restores automatically -- no need to contact support for most suppressions.