2026-06-24 · 7 min read
Amazon Image Requirements 2026: What Is Allowed and What Gets Your Listing Suppressed
The exact Amazon image requirements for main images and secondary images in 2026, including the specific violations that trigger listing suppression.
Amazon has strict image requirements that vary between the main product image and secondary images. Violating the main image requirements is one of the fastest ways to get a listing suppressed.
Main image requirements
Required: the product must occupy at least 85% of the image frame. The background must be pure white (RGB 255, 255, 255). No additional text, graphics, logos, or watermarks are allowed. The product must be a real photograph, not a rendering or illustration (except in categories like electronics, where 3D renders are accepted).
Prohibited in main images: props that are not included with the product, borders or frames around the image, lifestyle shots (product in use), and promotional text or badges.
Secondary image requirements
Secondary images have more flexibility. You can use lifestyle photography, infographics, comparison charts, size guides, and close-up detail shots. Text and graphics are allowed.
Prohibited even in secondary images: offensive content, watermarks from image stock sites, blurry or pixelated images.
Technical specifications
Minimum image size: 1000 pixels on the longest side. This enables Amazon's zoom feature. Recommended size: 2000 pixels or larger. File format: JPEG is preferred. PNG, GIF (non-animated), and TIFF are accepted.
How Amazon detects image violations
Amazon uses automated image scanning to detect common violations. The scanner looks for non-white backgrounds in main images, text overlays, images that are too small, and images where the product does not fill enough of the frame.
When a violation is detected, Amazon typically suppresses the listing. Fixing the image and re-uploading resolves the suppression within 4 to 24 hours in most cases.
The most common mistakes
Photographing the product on a gray or off-white background instead of pure white. On screen it looks white. Amazon's scanner reads the RGB values and even a slight gray tint fails.
Using a manufacturer-supplied image that has a watermark or a logo in the corner. Many manufacturer images have subtle branding. Remove it before uploading.
Uploading a lifestyle image as the main image. A photo of someone using the product on a kitchen counter will not pass Amazon's main image requirements.