What are Amazon Brand Story best practices?

Lead with a specific founding reason, use a real-use hero image at 1600x500px, keep each card under three sentences, reinforce your differentiator, and match visual identity across A+ Content modules.

Who can use Amazon Brand Story?

Brand-registered sellers on Amazon who have completed Amazon Brand Registry.

Does Amazon Brand Story affect conversion rate?

Amazon reports A+ Content can increase conversion by up to 5% on average. Brand Story contributes to Brand Follow rate, which affects repeat purchase visibility.

How long should Amazon Brand Story copy be?

Two or three sentences per card. Total Brand Story text under 200 words performs better than copy that fills every available character.

What image size does Amazon Brand Story use?

The background image is 1600 x 500 pixels. Card images are typically 350 x 175 pixels.

How often should I update Amazon Brand Story?

Update at major selling seasons at minimum. Amazon allows edits without disrupting live listings.

Can I use text in the Brand Story background image?

Amazon guidelines restrict text overlays on the Brand Story background image. Put all text in the designated text fields.

Amazon Brand Story Best Practices 2026: What Actually Converts

Amazon Brand Story best practices in 2026: use the Brand Story module to answer three questions fast, who you are, what you make, and why it matters. Every Brand Story that converts leads with a specific founding reason, shows the product in real-use context in the hero image, and limits copy to two to three short paragraphs.

What Is Amazon Brand Story?

Brand Story is a content module inside Amazon A+ Content, available to brand-registered sellers. It appears on product detail pages above the standard A+ modules. Shoppers see it on both desktop and mobile, with your brand logo, a background image, and up to three cards of short text.

Best Practices

1. Lead with a Specific Origin

Generic lines like we are passionate about quality do not build trust. A specific founding story does. Started in 2017 when our founder could not find a yoga mat that did not slide is specific, verifiable, and gives the brand a human face.

2. Use One Strong Hero Image

The background image should show the product in a real context, not a white-background shot. Amazon recommends 1600 x 500 pixels. Avoid text overlays on the background image.

3. Keep Copy Tight

Each card allows 400 characters of body copy. Two to three sentences per card outperform walls of marketing text. Write for someone who reads the card in 5 seconds. Total Brand Story copy under 200 words is a useful target.

4. Reinforce Your Differentiator

The Brand Story should say what makes your brand different from the 50 other sellers in your category. If your differentiator is materials (recycled, organic, medical-grade), lead with that. If it is certifications (USDA Organic, B Corp), show the badge.

5. Match Visual Identity Across A+ Content

Use the same photography style, color codes, and logo treatment across Brand Story and all A+ modules. Inconsistent visual identity signals low professionalism to shoppers.

What Brand Story Cannot Do

Brand Story cannot substitute for a strong main listing. Fix bullet points, main images, and search terms before investing in A+ Content. Use the Amazon Listing Audit tool to check your listing fundamentals first.