2026-06-10 · 6 min read
Amazon A+ Content Best Practices 2026: What Actually Improves Conversion
Amazon A+ Content can increase conversion by 5-10%. Here are the specific practices that make A+ content work and the common mistakes that waste the opportunity.
What A+ Content Does
A+ Content (formerly Enhanced Brand Content) replaces the standard product description with a richer format that includes images, comparison charts, and structured sections. Amazon reports that well-executed A+ Content improves conversion rates by 5 to 10% on average. That is a meaningful lift on high-traffic listings.
Module Selection
Amazon provides multiple A+ modules: comparison chart, image with text, brand story, and others. The most consistently effective are: the comparison chart (when you have multiple related SKUs), the image-with-highlights module (for features that are hard to describe in text), and the brand story module (for established brands where trust and heritage matter). Do not fill all available slots just because they exist. Three strong modules outperform five weak ones.
Comparison Charts: Most Valuable Module
If you sell multiple variations or related products, a comparison chart is the highest-converting A+ module. It helps buyers self-select the right product, which reduces returns and negative reviews. A good comparison chart highlights 3 to 5 differentiating attributes and makes the trade-offs clear rather than trying to make every product look equally appealing.
Image Quality in A+
A+ images should be at least 970 x 600 pixels for the main image slots. Lifestyle images showing the product in use convert better than studio shots for most categories. The images should address buyer anxieties: if returns happen because buyers misjudge size, include a scale comparison. If material quality is a purchase driver, show a close-up texture shot.
Text in A+
A+ text is not indexed by Amazon in the same way as bullet points or titles. Do not use A+ text to keyword-stuff. Use it to: address the top 2 or 3 objections buyers typically have, explain use cases that the title and bullets cannot fully cover, and reinforce the value proposition for buyers who scrolled this far.
Premium A+ Content
Premium A+ Content (available to brand-registered sellers with a minimum number of approved A+ submissions) adds video modules, interactive hotspots, and larger image formats. If eligible, the video module typically shows the biggest conversion lift because it allows demonstration that static images cannot achieve.