Amazon Product Description Policy

Policy Details

Amazon product descriptions must accurately describe the product and not contain false, misleading, or exaggerated claims. Standard product descriptions (for non-brand-registered sellers) support basic HTML tags including paragraph breaks and line breaks. Maximum length is approximately 2000 characters. Brand-registered sellers can replace the standard description with A+ Content (Enhanced Brand Content), which allows images, comparison charts, and richer formatting. A+ Content is subject to its own policy — it cannot include pricing information, availability, competitor brand names, or contact information. All product descriptions (standard and A+) must not contain: claims that a product is FDA-approved unless it genuinely is, medical treatment claims, testimonials, star ratings or review references, seller-specific offers (free gifts, warranties beyond what's in the product), or time-sensitive content. Descriptions are indexed by Amazon for search but carry less keyword weight than title, bullets, and backend keywords — focus on converting buyers rather than keyword density.