Amazon Image Requirements: Complete Guidelines

Policy Details

Amazon's image requirements apply to all listing image slots and are enforced at both upload and ongoing audit. Technical requirements: minimum 1000 pixels on the longest side (Amazon recommends 1600px for zoom functionality, 2000px is optimal), JPEG format (preferred) or PNG/GIF/TIFF, sRGB or CMYK color space, 72+ DPI. Main image (slot 1) requirements: pure white background (RGB 255,255,255 — not cream, off-white, or light grey), product must occupy 85% or more of the image frame, only the product being sold may be shown (no accessories not included in the purchase), no text, logos, watermarks, or graphics overlaid on the image. Supplemental images (slots 2-9) allow more flexibility: lifestyle backgrounds, infographic overlays, size references, and multiple images showing different views. However, supplemental images cannot contain false claims, drug or health claims, competitor brand references, or Amazon trademarked content. Amazon enforces these requirements through automated scanning and manual review. Listings that fail image requirements are typically suppressed without warning.