Amazon Deals Policy: Lightning Deals and Best Deals

Policy Details

Amazon Deals include Lightning Deals (time-limited promotions shown on the Deals page, typically 4-12 hours), Best Deals (longer-running promotions at a lower discount threshold), and Deal of the Day (curated top deals). Eligibility requirements for Lightning Deals: the product must have at least 3 reviews with a minimum 3-star rating; the deal price must be at least 20% lower than the product's recent selling price on Amazon (Amazon checks price history to prevent artificial pre-deal price inflation); the product must be Prime-eligible (FBA or Seller-Fulfilled Prime); sufficient inventory must be available to cover the entire deal window; and the product must not have active listing violations. Amazon fees for Lightning Deals: during regular periods, Amazon charges a fee per deal (typically $150 for most categories); during peak events (Prime Day, Black Friday, etc.), fees increase significantly. Prohibited deal practices: artificially raising your price before submitting a deal to show a larger percentage discount; submitting deals for products with compliance issues expecting the deal to be rejected as a cover for checking listing health; and submitting insufficient inventory intentionally so the deal runs out quickly. Amazon monitors price history at the deal submission stage and will reject deals where the reference price was inflated.