Amazon Plan of Action for a Listing Policy Violation
Listing policy violations cover prohibited claims, wrong categories, and content Amazon does not permit in a listing. They are usually the easiest category to resolve, because the offending text can be pinpointed and the correction is concrete.
Policy reference: Amazon Listing Policies; Prohibited Content Guidelines
Is this your violation?
- •The notice names a specific ASIN and a specific field
- •It references the Listing Policies or the Prohibited Content Guidelines
- •Your copy contained medical claims, "FDA approved", or similar regulated language
- •The listing sat in a gated category you had never been approved for
What Amazon wants to see
- ✓Removal or correction of the policy-violating listing content
- ✓Understanding of which specific policy was violated and why
The three-part structure
Every Amazon plan of action answers the same three questions, in this order. Skipping one is the most common structural mistake.
- 1. Root cause. What went wrong, stated as a fact about your own operation. Not what Amazon misunderstood.
- 2. Corrective actions. What you have already done, with dates. Past tense throughout.
- 3. Preventive measures. The system that stops it recurring. A process, not a promise to be careful.
Root cause examples
Pick the one that is true for you and rewrite it in your own words with your own specifics.
- My listing title or bullet points contained prohibited claims (e.g., medical claims, "FDA approved") that I did not realize were prohibited
- My listing was placed in an incorrect category that required gating or approval I had not obtained
- My product description contained content prohibited by Amazon policy (competitor references, off-Amazon contact information, etc.)
Corrective action examples
Replace every bracket with your real supplier, brand, or date.
- I corrected the listing content immediately after receiving the notice by removing the policy-violating content from the affected fields
- I reviewed all other active listings for similar content and corrected any additional violations found
- I removed the listing entirely as the product does not meet Amazon's listing requirements in its current form
Preventive measure examples
- I review Amazon's Listing Policies and Prohibited Content Guidelines before creating any new listing
- I use Amazon's listing quality dashboard to check for policy flags before activating a new listing
Evidence to attach
- •The specific ASIN and field that violated policy
- •Confirmation that the content has been corrected or the listing removed
Mistakes that get this appeal rejected
- ✗Not identifying the specific policy that was violated
- ✗Resubmitting the same listing content without making changes
Questions sellers ask
Which claims trigger this most often?
Health and medical claims lead by a wide margin. Words such as cures, treats, prevents, FDA approved, and clinically proven pull listings down even on products that are not regulated.
Can I put my website or email in the description?
No. Off-Amazon contact information is prohibited in every listing field, including images and A+ content.
Do I need to check my other listings?
Yes, and say that you did. Fixing one listing while identical wording sits on twenty others is why a lot of these appeals come back rejected.
Not sure this is your violation?
Paste your Amazon notice and our classifier tells you which policy was cited and which questions your appeal has to answer. Free, and no account needed.
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