Amazon Plan of Action for INFORM Act Verification
INFORM Consumers Act deactivations are a verification problem rather than a performance problem. US federal law requires Amazon to confirm who you are. Nothing in the appeal counts until the verification itself is complete.
Policy reference: INFORM Consumers Act (US federal law); Amazon Identity Verification Requirements
Is this your violation?
- •The notice references the INFORM Consumers Act or seller identity verification
- •It asks for a government ID, bank account, tax ID, or business address
- •Your account was deactivated after a verification deadline passed
- •A document you submitted was rejected for a mismatch or poor image quality
What Amazon wants to see
- ✓Completion of Amazon's identity verification process
- ✓Submission of all required documentation (government ID, bank account, tax ID, address)
The three-part structure
Every Amazon plan of action answers the same three questions, in this order. Skipping one is the most common structural mistake.
- 1. Root cause. What went wrong, stated as a fact about your own operation. Not what Amazon misunderstood.
- 2. Corrective actions. What you have already done, with dates. Past tense throughout.
- 3. Preventive measures. The system that stops it recurring. A process, not a promise to be careful.
Root cause examples
Pick the one that is true for you and rewrite it in your own words with your own specifics.
- I did not complete Amazon's identity verification process within the required timeframe after being notified
- My verification submission was rejected due to a document quality or mismatch issue that I have since corrected
Corrective action examples
Replace every bracket with your real supplier, brand, or date.
- I completed Amazon's identity verification process immediately after receiving the notice and submitted all required documentation including government-issued ID, bank account information, and tax identification
- I resubmitted my verification documents with corrected information that matches my government-issued ID exactly
Preventive measure examples
- I will respond to all Amazon compliance verification requests within 48 hours of receiving them
- I keep my Seller Central account information current and matching my official government documents at all times
Evidence to attach
- •Confirmation that you have completed Amazon's verification steps
- •Any documentation submitted (without sharing sensitive details in the POA itself)
Mistakes that get this appeal rejected
- ✗Appealing before completing the verification - Amazon will not reinstate until verification is done
- ✗Submitting documents that do not match the account information exactly
Questions sellers ask
Should I appeal or verify first?
Verify first. Amazon will not reinstate on an appeal while verification is outstanding, so an early appeal only adds a rejection to the record.
My documents keep getting rejected. What usually causes that?
Name and address mismatches between your ID, your bank statement, and your Seller Central profile. All three have to agree exactly, including punctuation and abbreviations.
Do I put my ID details in the plan of action?
No. Confirm that you completed verification and on what date. Never paste identity or bank numbers into the appeal text itself.
Not sure this is your violation?
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