Amazon Plan of Action for a Code of Conduct Violation
A Code of Conduct deactivation is the broadest category Amazon uses, which makes it the easiest one to answer badly. The first job is working out precisely which behaviour was cited, because a generic apology answers nothing.
Policy reference: Amazon Seller Code of Conduct
Is this your violation?
- •The notice cites the Seller Code of Conduct without naming a more specific policy
- •It mentions buyer contact outside Buyer-Seller Messaging
- •It references manipulating search results, sales rank, or Amazon systems
- •It alleges inaccurate information given during a verification or an earlier appeal
What Amazon wants to see
- ✓Acknowledgment of the specific conduct that violated the Code of Conduct
- ✓Evidence that the practice has stopped
- ✓A clear process to maintain compliance going forward
The three-part structure
Every Amazon plan of action answers the same three questions, in this order. Skipping one is the most common structural mistake.
- 1. Root cause. What went wrong, stated as a fact about your own operation. Not what Amazon misunderstood.
- 2. Corrective actions. What you have already done, with dates. Past tense throughout.
- 3. Preventive measures. The system that stops it recurring. A process, not a promise to be careful.
Root cause examples
Pick the one that is true for you and rewrite it in your own words with your own specifics.
- I contacted a buyer outside of Amazon's messaging system in a way that violated the buyer-seller communication policy
- I attempted to manipulate search results or sales ranking through prohibited methods
- I provided inaccurate information to Amazon during a verification or appeal process
Corrective action examples
Replace every bracket with your real supplier, brand, or date.
- I immediately ceased the conduct that Amazon cited upon receiving the suspension notice
- I retrained all staff and virtual assistants on Amazon's Seller Code of Conduct requirements
Preventive measure examples
- All buyer communications are conducted exclusively through Amazon's Buyer-Seller Messaging system
- I review Amazon's Seller Code of Conduct quarterly and brief any staff who interact with Amazon buyers or listings
Evidence to attach
- •Description of the specific action that violated the Code of Conduct
- •Any communications or evidence related to the violation
Mistakes that get this appeal rejected
- ✗Being vague about what conduct occurred
- ✗Not addressing the specific allegation Amazon cited
Questions sellers ask
The notice is vague. How do I write a root cause?
Work backwards through what changed on the account in the weeks before the notice: new staff, a new tool, a new outreach campaign. Identify the most likely trigger and address it directly instead of covering everything at once.
A virtual assistant caused it. Does that reduce my responsibility?
No, and saying it does hurts you. Own it, then show the training and access controls you put in place.
Can I ask Amazon what I did?
You can reply asking for the specific policy and any case or order references. Some teams answer. Do not let that wait stop you fixing the obvious causes meanwhile.
Not sure this is your violation?
Paste your Amazon notice and our classifier tells you which policy was cited and which questions your appeal has to answer. Free, and no account needed.
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