How to Report an Infringing Amazon Listing: Brand Registry and Report a Violation

If someone is selling a counterfeit of your product, using your trademarked brand name without authorization, or otherwise infringing on your intellectual property, Amazon provides tools to report and remove the infringing content. For brand-registered sellers (Report a Violation tool): go to Brand Registry > Protect > Report a Violation. Select the type of violation: trademark infringement, patent infringement, copyright infringement, or counterfeit. Provide the ASIN of the infringing listing, your registration number for the relevant IP, and a description of how the listing infringes. Amazon reviews the report within 2-7 days and typically removes confirmed infringements. For sellers not enrolled in Brand Registry: go to the product listing on Amazon, scroll to the bottom, and click "Report incorrect product information." This initiates a less powerful review process -- Brand Registry provides significantly more control. Test buy method: for counterfeit claims, purchasing a unit from the infringing seller and documenting that it is counterfeit (comparing to your authentic product) greatly strengthens your report. Include order ID, photos side-by-side, and any distinguishing marks (serial numbers, holograms, quality differences). Repeat infringers: Amazon has a policy of removing sellers with repeated infringement complaints. If the same seller continues to relist after removal, document each instance and escalate through Brand Registry's escalation process.