Amazon Listing Hijacked: How to Spot It and Remove the Hijacker

A hijacked Amazon listing occurs when an unauthorized third-party seller adds their offer to your product detail page, often selling a counterfeit or inferior version of your product at a lower price. Signs of hijacking: you lose the Buy Box despite being competitively priced; a new seller appears in the Other Sellers box selling your exact product; your reviews start mentioning quality issues you have not seen before. Steps to remove a hijacker: first, purchase a test order from the hijacker seller to document the counterfeit or unauthorized product. Photograph the packaging, ASIN label, and product next to yours to show differences. If brand-registered, file an infringement report through Brand Registry (Protect > Report a Violation). Provide the order ID, photos, and explanation of why the listing is infringing. Amazon typically investigates within 2-7 days. For persistent hijackers, send a cease-and-desist to the seller (find their contact info in the Other Sellers listing), report to Amazon Brand Registry with test buy documentation, and consider registering your trademark if you have not already.