Amazon Enhanced Product Images: How to Create Infographics That Convert
How to design Amazon product infographic images that highlight key features and increase listing conversion rate.
Infographic product images are supplemental images (slots 2-9) that use text, icons, and callout arrows overlaid on product photos to highlight features. They are one of the highest-ROI listing improvements available because they communicate information visually that buyers would otherwise have to read in bullets. What makes an effective Amazon infographic: choose 3-5 features to highlight (not 10 -- visual clutter reduces impact). Select the features that address the most common buyer questions or that differentiate you from competitors. Use clean, readable fonts and ensure text is large enough to read on mobile (this is critical -- most buyers see listing images on a 375px wide phone screen). Keep the design uncluttered: white or dark background behind text boxes makes them readable against any product background. What NOT to do in Amazon infographics: do not make drug claims or structure/function claims that exceed what is permitted for your product type; do not include competitor brand names; do not misrepresent the product's size, material, or capabilities. Tools for creating infographics: Canva (free tier sufficient for basic infographics), Adobe Express, or Photoshop. If design is not your strength, Fiverr has many specialized Amazon listing designers at $30-$100 per set of images. File requirements for infographic images: JPEG or PNG, minimum 1000px on longest side (1600px recommended), under 10MB.
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