Amazon Listing Content Policy: What You Can and Cannot Put in Your Listing

Amazon's listing content policy governs what information can appear in each section of a product listing. Title policy: must describe the product only; cannot contain promotional phrases ("best seller," "on sale," "free shipping"); cannot contain special characters used for decoration (*, |, ~); cannot contain subjective claims not verifiable; cannot contain competitor brand names; must be in the primary language of the marketplace. Bullet point policy: must relate to the product's actual features and benefits; cannot contain promotional content or time-sensitive information; cannot contain availability, shipping, or company information; should not contain HTML; cannot contain competitor comparisons using brand names. Image policy: main image must be on pure white background with product only; supplemental images can show lifestyle context; images cannot depict illegal activities; images cannot contain mature or adult content (unless in adult content categories); text in images must not make drug claims or misleading statements. Description policy: must accurately describe the product; cannot make false claims about the product's quality, performance, or benefits; drug claims on health products are prohibited without regulatory approval; country-of-origin claims must be accurate. Backend keyword policy: cannot contain competitor brand names (trademark violation); cannot contain irrelevant keywords designed to divert traffic; and should not include the same keywords already in your visible listing (duplication provides no ranking benefit and wastes space).