Amazon Listing Character Limits by Field and Category

Amazon enforces different character limits for listing fields. Title: 200 characters maximum for most categories; 80 characters for Clothing and Shoes; 80-100 characters for Baby Products. The first 80 characters appear in mobile search results for all categories. Bullet points: 255 characters per bullet (though some sources cite 500 — the safe limit is 250 to avoid issues across all categories). Amazon recommends keeping bullets readable and under 200 characters for display purposes. Product description: 2000 characters for standard text descriptions. If you use A+ Content, the description is replaced by A+ modules and the character limit is irrelevant. Backend search terms (keywords): 250 bytes total (not characters). ASCII characters are 1 byte each; special characters may use 2-3 bytes. Fill your 250 bytes efficiently: words separated by spaces (no commas), no repeated words. Subject matter (item type keyword): 50 characters. Intended use: 50 characters per entry, up to 5 entries. Target audience description: 50 characters. Other attributes vary by category template. For the most accurate limits: download the category-specific flat file template from Add Products > Download an Inventory File and check the validation notes column for each attribute.