Amazon Listing Audit Checklist: 40 Points to Review
A complete audit checklist for reviewing every element of your Amazon listing for compliance and conversion.
An Amazon listing audit covers: Title (primary keyword in first 80 characters, under 200 characters, includes brand and product type, no keyword stuffing), Main Image (white background, 85% product fill, 1600px+ resolution, no text or logos), Additional Images (at least 5 images, lifestyle shot included, infographic included, size comparison included), Bullet Points (five bullets used, each highlights one benefit, secondary keywords included, under 250 characters each), Description or A+ Content (A+ Content published if brand-registered, otherwise 500+ character description), Backend Keywords (all 250 characters used, no keyword repetition, synonyms and alternate spellings included), Pricing (competitive with category, Buy Box won, no price flags in Account Health), Reviews (4.0+ average, 15+ reviews, recent reviews positive), Inventory (in stock, no stranded inventory, no suppressed inventory warnings), Account Health (no policy violations, ODR below 1%, late shipment rate below 4%).
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