Amazon Brand Registry Benefits: What You Get Access To

Amazon Brand Registry is a program for sellers with a registered trademark who want to protect and develop their brand on Amazon. Enrollment is free and requires a government-registered trademark. Key benefits: A+ Content (Enhanced Brand Content) — replace your text description with rich-media content including custom images, comparison charts, and feature modules; Amazon Stores — a free multi-page storefront with a custom URL (amazon.com/stores/YourBrand); Sponsored Brands advertising — headline ads and video ads that drive traffic to your Store or listing; Brand Analytics — access to Amazon search term data, customer demographics, and competitor benchmarking; Manage Your Experiments — A/B test titles and main images to find what converts better; Voice of Customer — aggregated customer feedback by ASIN; Report a Violation — proactively report intellectual property violations including counterfeits and unauthorized sellers; Transparency Program (paid add-on) — product serialization that prevents counterfeits from reaching customers. How to enroll: go to brandregistry.amazon.com, sign in with your seller account, and submit your brand name, trademark registration number, a list of product categories you sell in, and images of your branded product packaging and logo. Amazon typically approves enrollment within 2-7 business days after verifying the trademark.