Amazon Account Health: What It Means and How to Maintain It
A complete guide to Amazon Account Health — what metrics are tracked, what thresholds trigger action, and how to maintain a healthy account.
Amazon Account Health is your central dashboard in Seller Central showing whether your account meets Amazon's performance and policy standards. It has two main sections: Performance and Policy Compliance. Performance section tracks: Order Defect Rate (ODR) — must stay below 1%; Late Shipment Rate — must stay below 4%; Pre-Fulfillment Cancellation Rate — must stay below 2.5%; Valid Tracking Rate — must stay above 95% for FBM orders. Policy Compliance section shows all active policy violations. Your overall Account Health Score summarizes your compliance status. Account Health Score is on a 0-1000 scale. Amazon has stated that scores below 200 are in the "At Risk" zone, and accounts can be deactivated when the score falls below 100 (the exact threshold varies). Each unresolved policy violation reduces your score by a specific amount depending on severity. To maintain Account Health: respond to every policy violation through Account Health's response mechanism rather than through Seller Support — the two systems are separate. Resolve high-severity violations first. Dispute inaccurate violations with documented evidence. Monitor ODR, Late Shipment Rate, and Pre-Fulfillment Cancellation Rate weekly.
Check your listing now
Find out if your listing has this issue and get an action plan to fix it.
Run Free Audit