Amazon A+ Content: Everything Brand-Registered Sellers Need to Know

Amazon A+ Content is the most powerful conversion tool available to brand-registered sellers on Amazon. It replaces the plain text product description with a multimedia content section featuring custom images, comparison tables, feature highlights, and brand storytelling. Who can create A+ Content: any seller enrolled in Amazon Brand Registry. You must have a registered trademark and your brand must be enrolled in Brand Registry. Content creation is free (premium A+ modules may require meeting additional eligibility criteria). Module types available in standard A+: Image header with text (full-width banner), four image + text quadrant, comparison chart (excellent for showing multiple variants or product lines), highlighted feature bullets (more visually engaging than standard bullets), and brand story module (company background and values). Best practices: lead with your product's strongest visual asset in the top module; use the comparison chart to surface your full product line or different size options; address the top 3 buyer concerns or questions in the feature sections; use the brand story module to build trust and differentiate from generic competitors; optimize for mobile preview — over 60% of Amazon traffic is mobile. Technical requirements: images should be 970x600px for full-width modules; 300dpi for print quality if images contain text. Approval timeline: Amazon reviews A+ Content and typically approves within 7 business days. Rejections come with a reason code — fix the specific issue and resubmit. Once published, A+ Content is indexed for keywords just like the text description it replaces.