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High1-3 hours
How to Fix: Restricted Keywords in Listing
Why this happens
The listing contains keywords or phrases that Amazon prohibits, such as competitor brand names in backend keywords, drug claim language in titles, or restricted terms for regulated product categories.
Step-by-step fix
- 1Review Amazon's list of prohibited keywords for your category in Seller Central Help
- 2Check title, bullets, description, and backend keywords for competitor brand names — remove all
- 3Check health and beauty listings for any language that implies medical claims: "treats," "cures," "prevents disease"
- 4Replace restricted terms with compliant alternatives: "supports healthy joints" instead of "treats arthritis"
- 5Save the updated listing and monitor Account Health for any flagged violations
Prevention tips
- ✓Build a keyword review step into your listing creation process that checks for restricted terms
- ✓For health products, run all claim language by Amazon's health claim guidelines before publishing
- ✓Audit backend keywords quarterly — restrictions evolve and previously acceptable terms get added to restricted lists
Typical fix time: 1-3 hours
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