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Medium1-2 hours
How to Fix: Missing Description
Why this happens
The product description field is empty or contains only a few lines of text. Many sellers skip the description entirely when they have A+ Content, but this is a mistake — plain text descriptions help with keyword indexing for non-brand-registered listings.
Step-by-step fix
- 1Go to Edit Listing > Description tab
- 2Write a 500-2000 character product description that covers: what the product is, who it is for, key benefits, how to use it, and what is included
- 3Incorporate 2-3 secondary keywords naturally into the description
- 4Do not use HTML tags in the description field — they display as raw code on the listing
- 5If brand-registered, publish A+ Content through Brand Registry > A+ Content Manager instead of (or in addition to) the text description
Prevention tips
- ✓Build a description template for each product category you sell in
- ✓Include description review in your listing launch checklist
- ✓Audit descriptions annually and update for any product changes or new use cases
Typical fix time: 1-2 hours
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