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Critical1-7 days
How to Fix: Listing Hijack
Why this happens
An unauthorized seller has added an offer to your branded listing, selling a counterfeit, different product, or the same product at a lower price. This takes the Buy Box from you, damages your brand reputation, and causes negative reviews for products you did not sell.
Step-by-step fix
- 1If brand-registered: go to Brand Registry > Report a Violation > search your ASIN > report the unauthorized seller
- 2For test-buy approach: purchase a unit from the hijacker. If they send a counterfeit or different product, you have documentation for an IP complaint
- 3Send a cease and desist (C&D) letter to the seller via Amazon's messaging system citing your brand trademark
- 4Submit an IP complaint through Amazon Brand Registry with the evidence from the test buy
- 5If not brand-registered: enroll in Brand Registry first — it dramatically improves your ability to remove hijackers
- 6Consider enrolling in Transparency (Amazon's anti-counterfeiting program) for products with frequent hijacking
Prevention tips
- ✓Enroll in Amazon Brand Registry to access anti-counterfeiting tools
- ✓Set up alerts for new offers on your ASINs using a dedicated monitoring tool
- ✓For high-risk products, enroll in Amazon Transparency or Project Zero for additional protection
Typical fix time: 1-7 days
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