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Medium30 minutes
How to Fix: Age Restriction Not Set
Why this happens
Products intended for adults (18+) or specific age groups have not had their age restriction attribute set. This can cause the product to appear in searches where it should be filtered out, and may create compliance issues for regulated categories.
Step-by-step fix
- 1Go to Edit Listing > More Details or Compliance tab
- 2Find the Target Audience or Intended Use Age attribute
- 3Set the appropriate age restriction (e.g., "Adults 18+" for applicable products)
- 4For toys and children's products: set the target age range accurately — this affects safety standard requirements
- 5For adult products: ensure the Adult flag is enabled if the product falls into Amazon's adult product policies
- 6Save and allow 24 hours for the attribute to update
Prevention tips
- ✓Review age-related attributes when creating any listing for products with age restrictions
- ✓For children's products, verify safety standards match the declared age range (ASTM F963 for toys, CPSC requirements for children's items)
- ✓Audit compliance attributes on any listing that has received a safety or age-related complaint
Typical fix time: 30 minutes
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