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Category Audit GuideGated Category
Amazon Toys & Games Listing Audit
Referral fee: 15% (min $0.30)
Age grading is required for all toys. Products for children under 14 may require CPSC compliance documentation. Choking hazard warnings are mandatory where applicable. Holiday selling in Toys requires approval.
Most Common Toys & Games Listing Errors
Category-Specific Tips
Age range in the title and bullets reduces returns. Show children playing with the toy in lifestyle images (with parental consent, using stock). Safety certifications build purchase confidence.
Toys & Games Audit Checklist
- ☐ Main image on pure white background, product filling 85%+ of frame
- ☐ At least 6 product images including lifestyle and infographic
- ☐ Title under 200 characters with primary keyword in first 80 characters
- ☐ Five bullet points, each leading with a benefit
- ☐ All required category attributes filled in Edit Listing
- ☐ Backend search terms field filled to 250 characters
- ☐ Category approval obtained and documentation on file
- ☐ No active suppressions in Manage All Inventory
- ☐ Price competitive — Buy Box check passed
- ☐ Account Health shows no violations for this ASIN
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