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Category Audit GuideGated Category
Amazon Jewelry Listing Audit
Referral fee: 20% (min $2.00)
Fine jewelry requires approval to sell. Precious metal content (karat, purity) must be accurately listed. Gemstone certifications are recommended for high-value items. Images must clearly show the piece.
Most Common Jewelry Listing Errors
Category-Specific Tips
Multiple close-up angles showing craftsmanship detail improve conversion significantly. Including a size reference (like a hand wearing a ring) reduces sizing returns.
Jewelry Audit Checklist
- ☐ Main image on pure white background, product filling 85%+ of frame
- ☐ At least 6 product images including lifestyle and infographic
- ☐ Title under 200 characters with primary keyword in first 80 characters
- ☐ Five bullet points, each leading with a benefit
- ☐ All required category attributes filled in Edit Listing
- ☐ Backend search terms field filled to 250 characters
- ☐ Category approval obtained and documentation on file
- ☐ No active suppressions in Manage All Inventory
- ☐ Price competitive — Buy Box check passed
- ☐ Account Health shows no violations for this ASIN
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