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Category Audit GuideGated Category
Amazon Handmade Listing Audit
Referral fee: 15% (min $0.30)
Handmade products must be genuinely handcrafted by the seller. Production partners are allowed but mass manufacturing is not. Sellers need a Handmade account approval.
Most Common Handmade Listing Errors
Category-Specific Tips
Tell the story of how the item is made. Customers buying handmade want authenticity. Process photos or behind-the-scenes images can be powerful conversion tools.
Handmade Audit Checklist
- ☐ Main image on pure white background, product filling 85%+ of frame
- ☐ At least 6 product images including lifestyle and infographic
- ☐ Title under 200 characters with primary keyword in first 80 characters
- ☐ Five bullet points, each leading with a benefit
- ☐ All required category attributes filled in Edit Listing
- ☐ Backend search terms field filled to 250 characters
- ☐ Category approval obtained and documentation on file
- ☐ No active suppressions in Manage All Inventory
- ☐ Price competitive — Buy Box check passed
- ☐ Account Health shows no violations for this ASIN
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