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Category Audit GuideGated Category
Amazon Beauty & Personal Care Listing Audit
Referral fee: 8% (min $0.30)
Beauty requires full ingredient lists for cosmetics. No false efficacy claims. Products from established brands require approval. New brands may need to show lab testing results. SPF claims require FDA compliance.
Most Common Beauty & Personal Care Listing Errors
Category-Specific Tips
Before and after images (where compliant) significantly boost conversion. Ingredient transparency is a strong differentiator. User-generated content in your image gallery builds trust.
Beauty & Personal Care Audit Checklist
- ☐ Main image on pure white background, product filling 85%+ of frame
- ☐ At least 6 product images including lifestyle and infographic
- ☐ Title under 200 characters with primary keyword in first 80 characters
- ☐ Five bullet points, each leading with a benefit
- ☐ All required category attributes filled in Edit Listing
- ☐ Backend search terms field filled to 250 characters
- ☐ Category approval obtained and documentation on file
- ☐ No active suppressions in Manage All Inventory
- ☐ Price competitive — Buy Box check passed
- ☐ Account Health shows no violations for this ASIN
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