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Category Audit GuideGated Category
Amazon Baby Listing Audit
Referral fee: 8% (min $0.30)
Baby products have strict safety requirements. CPSC compliance is required for many items. Car seats, cribs, and other infant safety products have additional certification requirements. No hazardous materials.
Most Common Baby Listing Errors
Category-Specific Tips
Safety certifications should be prominently featured in bullets and images. Parents research heavily before buying. Trust signals like certifications, non-toxic labels, and BPA-free claims convert well.
Baby Audit Checklist
- ☐ Main image on pure white background, product filling 85%+ of frame
- ☐ At least 6 product images including lifestyle and infographic
- ☐ Title under 200 characters with primary keyword in first 80 characters
- ☐ Five bullet points, each leading with a benefit
- ☐ All required category attributes filled in Edit Listing
- ☐ Backend search terms field filled to 250 characters
- ☐ Category approval obtained and documentation on file
- ☐ No active suppressions in Manage All Inventory
- ☐ Price competitive — Buy Box check passed
- ☐ Account Health shows no violations for this ASIN
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