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Category Audit Guide
Amazon Automotive Listing Audit
Referral fee: 12% (min $0.30)
Vehicle compatibility data is required and must be accurate. Year/Make/Model fitment data must be entered via the Parts Compatibility tool. Incorrect fitment data leads to high returns and account penalties.
Most Common Automotive Listing Errors
Category-Specific Tips
Fitment accuracy is the number-one conversion factor in automotive. Use the Parts Finder tool to add compatibility. Customers will not buy if your listing doesn't confirm it fits their vehicle.
Automotive Audit Checklist
- ☐ Main image on pure white background, product filling 85%+ of frame
- ☐ At least 6 product images including lifestyle and infographic
- ☐ Title under 200 characters with primary keyword in first 80 characters
- ☐ Five bullet points, each leading with a benefit
- ☐ All required category attributes filled in Edit Listing
- ☐ Backend search terms field filled to 250 characters
- ☐ No category restrictions pending for this listing
- ☐ No active suppressions in Manage All Inventory
- ☐ Price competitive — Buy Box check passed
- ☐ Account Health shows no violations for this ASIN
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