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High3-14 days
Suppression: Customer Complaint Suppression
A pattern of customer complaints about product quality, item not as described, or safety has triggered a listing review or suppression. Amazon's A-to-Z Guarantee data and return reason codes feed into this.
How to detect this suppression
Account Health > Voice of Customer shows a "Poor" or "Very Poor" rating for the ASIN. High A-to-Z claim rates, negative feedback trends, or "Item not as described" return reasons are common triggers.
Fix steps
- 1Go to Account Health > Voice of Customer and review all recent complaints for the affected ASIN
- 2Identify the root cause: product quality issue, listing inaccuracy, or fulfillment problem
- 3For product quality issues: work with your manufacturer to address the defect
- 4For listing accuracy issues: update images, title, and description to accurately represent the product
- 5For fulfillment issues: audit your FBA prep or FBM packaging to prevent damage in transit
- 6Respond to any open A-to-Z claims promptly and work to resolve buyer issues
Appeal process
For suppressed listings: fix the underlying issue and submit a Seller Support case explaining the improvements. For Account Health warnings: a POA demonstrating the root cause and corrective actions is needed.
Expected resolution time: 3-14 days
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