Amazon Trademark Policy for Sellers

Policy Details

Amazon's trademark policy prohibits sellers from using third-party trademarks in ways that could confuse buyers about the source of a product or imply an endorsement that does not exist. Prohibited uses of trademarks: using a competitor brand name in your product title to attract searches for that brand ("XYZ brand equivalent"); displaying a brand's logo in your listing images without authorization; describing your product as being "by" or "made by" a brand when it is not; claiming your product is the "official" replacement for a branded product without authorization from that brand. Permitted uses of trademarks: accurately identifying a product by the brand name when you are an authorized reseller of that genuine product; using "compatible with [brand]" to describe genuine compatibility; referencing brand names in factual descriptions ("fits [brand] model [number]") — this is sometimes called "nominative use" and is generally permitted when accurate. When a trademark owner files a complaint through Brand Registry, Amazon removes the flagged listing immediately. The complaint appears in Account Health. To respond: if the use was unauthorized, correct the listing to remove the trademark reference. If the use was legitimate (you are an authorized reseller or the use was nominative), contact the complainant directly to resolve the dispute or file a counter-notice through Account Health with supporting documentation.