Amazon A+ Content Guide: Create High-Converting Enhanced Descriptions
How to plan, write, and publish Amazon A+ Content that improves conversion rate and builds brand trust.
Amazon A+ Content (formerly Enhanced Brand Content for third-party sellers) is the richest content format available on Amazon product pages. For brand-registered sellers, it replaces the plain text description with custom images, feature modules, and comparison charts. Amazon reports that A+ Content typically improves sales by 3-10%.
Planning your A+ Content: before opening the editor, plan your content strategy. Identify the top 3 buyer objections or questions for your product category — A+ Content should address these directly. Decide which modules will carry the most weight: for a product where fit or size matters, a comparison chart showing dimensions is critical; for a brand story product, a lifestyle narrative module builds emotional connection.
Module selection: standard A+ includes image headers, feature highlights, four-quadrant image-text modules, comparison charts, and brand story sections. Lead with your strongest visual asset. Use the comparison chart to show your product line or surface product variants. Reserve the brand story module for the bottom of the page — buyers who read to the end are already engaged.
Writing for A+ Content: A+ Content should not repeat what is in your bullets — it should go deeper. Bullets answer "what is it?" A+ Content should answer "why does this matter for me?" and "can I trust this brand?" Write from the buyer's perspective, addressing their specific use case.
Image requirements: A+ images should be 970x600px for full-width modules or 300x300px for icon-sized images. Use JPEGs at 72dpi minimum. Images should not have white backgrounds in lifestyle modules — white text on white background causes contrast issues. Use off-white, lifestyle, or branded color backgrounds for A+ images.
Publishing and approval: A+ Content goes through an Amazon review process that typically takes 3-7 business days. Common rejection reasons: pricing information in the content (prices change; A+ Content does not update automatically), competitor brand names, medical or drug claims, and content that does not match the product being sold.