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HighPricing
Price Set Too High
Your listing price is significantly above the category average or reference price, which causes you to lose the Buy Box and suppresses visibility.
Why this happens
Price was set without competitive research, or was manually set high after a repricing tool stopped running.
How to fix it
Research the current Buy Box price for your ASIN and competitors. Adjust your price to within 5% of the Buy Box price to remain competitive.
How to prevent it
Use a repricing tool or set price alerts. Review pricing weekly against your top 5 competitors.
Typical resolution time: 15 minutes
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