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HighPricing
Not Winning the Buy Box
Your offer is not winning the Buy Box, meaning most customers will purchase from a competitor even though your listing is visible.
Why this happens
Price too high vs. competitors, poor seller metrics, FBM vs FBA disadvantage, or stock running low.
How to fix it
Check your seller metrics (Order Defect Rate, Late Shipment Rate). Lower price to be competitive. Switch to FBA if using FBM. Maintain healthy stock levels.
How to prevent it
Monitor Buy Box ownership percentage weekly. Keep seller metrics well above minimums.
Typical resolution time: 1-7 days
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